I was invited by my co-worker. Here are my thoughts!

Lattafa’s New York City pop-up was more than just a quick stop to sniff some fragrances. It felt like stepping into Lattafa’s world: bold, luxurious, and intimate for a brand that’s been gaining global buzz. The public was able to experience the artistry behind the popular fragrance house.

The event centered around Lattafa’s newest releases: Give Me Gourmand and their two new Eclaire Flankers, Banoffi and Pistache.

Average Socialite.com wrote, “Step into our confectionery cloud nine, an immersive experience of carnival games, sweet treats, plus prizes and crave-worthy scents.”

The venue itself had a beachy vibe, but with a twist—it felt like stepping into a perfume-lover’s dream.

Each room was dedicated to Lattafa’s gourmand line, complete with testers. What made it truly fun were the interactive corners designed to replicate each fragrance. Take Choco Overdose, for example: it was showcased in a chocolate-themed gym where visitors could spritz the scent while shooting hoops or curling some (very lightweight) dumbbells.

In addition to smelling fragrances (new and old releases), there were opportunities to play mini-games for free ice cream. One of the (not very difficult) games involved tossing six large bean bags into a large donut hole.

There were also dedicated photo-op rooms, perfect for anyone looking to snap some fun, themed shots to remember the experience!

This was the cutest photo room because the table was filled with eye-catching dessert props such as cakes and donuts to fit the gourmand release. Being how each gourmand fragrance bottle is designed like a cupcake, it only seemed fitting to incorporate them into this dessert display!

As for the new launches, they absolutely lived up to the hype—each one was downright mouthwatering! One standout was Nebras Elixir, a much-anticipated release that I was excited to finally test in person. Cups of coffee beans were also scattered around for attendees to reset their noses between sniffs. After testing fragrances, attendees were able to purchase their favorites and received matching keychains for the Give Me Gourmand line.

If you know Lattafa, then you know they’ve perfected the art of gourmand fragrances—and it seems like they never stop creating/releasing hits!

This event was one not to miss! There was truly never a dull moment, and the music was on point, too! It was great to see others with common interests come together to share a loved hobby.

And of course, no perfect day ends without good food! Cafeteria was the cherry on top!